Global Campus | Review of global campus program of the School of Business in the Instituto de Empresa

In September 2023, 30 EMBA students from the School of Business, Sun Yat-sen University went to Madrid, the capital of Spain, to start a global campus trip with the theme of "21st Century challenges" in the Instituto de Empresa, a world-renowned business school in Spain.

This program focuses on exploiting potentialities of developed economies and emerging markets, seizing the opportunities of digital transformation and technological innovation of enterprises, having an in-depth understanding of the latest business trends and management ideas, enhancing business insight and leadership, and helping students better cope with the challenges of the new century in a globalized business environment.

The global campus program in the Instituto de Empresa consisits of three modules: classroom teaching, enterprise visit and cross-cultural exchange. The program lasts for five days, and the course content includes six topics: world economic vision, entrepreneurship, Spanish brands, and latest trends in business innovation, new global order, and enterprise transformation lab.

The five-day global campus program in the Instituto de Empresa not only allowed students to understand the global economic situation, further understand the Spanish enterprises and management experience, have a further understanding of the connotation of innovation, enterprise transformation and entrepreneurship, but also feel the Spanish customs and culture.