EMBA Global Campus | A review of the "Excellent Swiss Brand" study tour at the University of Zurich

From April 29th to May 3rd, 2024, 71 EMBA students from the School of Business, Sun Yat-sen University went to Zurich, the largest city in Switzerland, and started a Global Campus study tour themed "Excellent Swiss brands" at the historic University of Zurich.

The 5-day global campus program at the University of Zurich includes class lectures, enterprise visits and cultural exploration, etc. The program's content covers Excellent Entrepreneurship and Creation: Swiss Manufacturing, Swiss Brands: Unveiling the Essence of "Swiss Standards", Swiss Family Businesses: Case Studies, Strategies and Practices of Swiss Family Businesses, Swiss Competitiveness: Tradition and Innovation, etc.