EDUCATION

Ph.D.    Sun Yat-Sen University (August 1998)
M.S.     South China Normal University (August 1988)
B.S.      Shanxi Normal University (July 1985)

EXPERIENCE

Academic 
2006-present   Full tenured professor, Director of Department of Tourism and Hotel Management, Business School, SYSU
2000-2005      Associate professor of Business school, SYSU
1988-1995      Lecturer of Tourism and Environment school, Shanxi Normal University

Nonacademic
2000-present   Member of Guangdong Ecological Society
1998-2000       Employed by the company and the Senior consultant of Directing projects such as ecotourism planning for enterprises
 Oversea
02/2004-08/2004   Visiting Scholar   Cornell University
06/2002-08/2002   Visiting Scholar   Tulane University

PUBLICATIONS

BOOKS

Scholarly Books

1.Wang Jin-feng, Liu Jing-yan etc, Evolution and control of relationship between humans and environment, Science Press, 1995.

2.Liu Jingyan. The empirical investigation on the state of China Tourism Management Higher Education based on the third Perspective. 21st Century Tourism(Chapter 12). Science Press, 2006, pp. 325~329.

Edited and Translated Book

1. Zhu geren, Liu Jing-yan etc, Sustainable tourism standard of Green Globe 21. Science Press,

2006.

2. Zhang Jia-en, Liu Jing-yan, Theory and practice of ecotourism, South China University Technology Press, 2004.

3. Liu Jing-yan, Xu Song-jun etc, Tour guide course, Sun yat-sen University Press, 2001.

REFEREED JOURNAL ARTICLES (since 2006)
2013
1.Jingyan Liu, Hailin Qu, Danyu Huang, Gezhi Chen,Xiao yue,Xinyuan Zhao, Zhuida Liang. The role of social capital in encouraging residents' pro-environmental behaviors in community-based ecotourism. Tourism Management (online)
2. Haiyan Song（corresponding author），Jingyan Liu，Gezhi Chen. Tourism Value Chain Governance Review and Prospects. Journal of Travel Research,2013,vol(52)01，15-28
2012

1. Liu Jing-yan, Chen Gezhi. Relationships between government control, power balance and listed tourism companies’ performance, Tourism Science, 2012, 26(1): 37 - 51.

2.  Liu Jing-yan, Chen Gezhi. Research on private capital invested nature reserve’s ecosystem service value chain, China Management Studies, 2012, 7(1): 35-51.

2011

1. Liu Jing-yan, Chen Gezhi, Xiao Yue. The moderating role of social capital on the relationship between ecotourism benefits and residents’ pro-environmental behavior. Tourism Tribune. 2011, 26(8): 80 - 86.

2010

1. Liu Jing-yan, Sun Nan.A systematic review and prospect on the study of national park，Tourism science. 2010,24(5)：72-81.

2009

1. Liu Jing-yan, Wang Hao. Study on the Impact of Experiences in Ecotourism Accommodations and Personal Involvement on Tourists’ Environmental Behavioral Intentions. Tourism Tribune. 82～88, 08, 2009.

2.Liu Jing-yan, Huang Xihua. 2009. An Analysis on the Factors Influencing Residents’ Feeling of and Participation to National Important Activities: 2010’s Asian Game as a Case. Academic Research, 05:97～102.

2008

1.Liu Jing-yan, Wei Yuchun, etc. A Case Study on Ecotourism Community Participation Model. Tourism Science. 59～64, 08, 2008.

2.Liu Jing-yan, Wei Yuchun, etc. A Case Study on the Model of “Tourist Enterprise dominant Community Participation” in Nanling National Forest Park. Tourism Tribune.80～86, 06, 2008.

3.Huang Li-ying, Liu Jing-yan, Study on the Elementary Theory of Hotel s Efficiency——From Reviewing Documents. Journal of Guilin Institute of Tourism. 03, 2008.

4.Huang Li-ying, Liu Jing-yan, Research of High-star Hotel Efficiency Using Data Envelopment Analysis, Journal of Beijing International Studies University. 06, 2008.

2007

1. Liu Jing-yan and Peng, C. Vertical Integration in Tourism: The Case of Beijing Capital Tourism Co., Ltd. China Tourism Research. 97～112, 03, 2007.

2. Liu Jing-yan. Reflections over Value Innovation of Budget Hotels in China with the Blue Ocean Strategy. Tourism Science.35～39, 02, 2007

2006

1.Liu Jing-yan, Wu Xiao-chun. An Empirical Study on Service Attribution of Package Tourism Product. Journal of Sun Yat-Sen University (Social Science Edition). 119～122, 04, 2006.

2.Liu Jing-yan. Viewing the Structure Relationship among Ecotourism Stakeholders from the Perspective of Systematology. Tourism Tribune.17～21, 05, 2006.

3.Liu Jing-yan. 2006. Study on tourism attractiveness of Nan’ao Island as a destination. Ecology and Environment，15(2)：371～376

4.Liu Jing-yan, Bruce Tracey, Yan Liang. A research on destination residents about tourism industry development recognition and impact sectors. Academic Research. 64～69，04，2006.

5. Liu Jingyan. The culture imprint of hotel development process in Guangdong province. China and Foreign Hotel. 47~51, 04, 2006.

PROFESSIONAL

Research Funding (partial list)

1.Research on the ecosystem service value chain of natural reserves(National Natural Science Foundation of China, project NO. 40971292)

2.Viewing the Structure Relationship among Ecotourism Stakeholders from the Perspective of Systematology,(National Natural Science Foundation of China, project NO. 40571063)

3.Strategy planning for ZhangMuTou tourism development (government commissioned)

4.Research on Guangdong’s tourism industry upgrade strategy,(government commissioned)

5.Ecotourism development strategy and construction of demonstration section in Nan’ao island,(Guangdong Natural Science Foundation: 003031)

6.Forest dynamics and species diversity(National Natural Science Foundation of China, finished in 1998)

7.Monitoring and evaluating of natural disasters in china(National Key Scientific and Technological Project, finished in 1995)

8.Ecotourism Management(SYSU,14000－1132219)

9.The incentives, market structure, and product characteristics of Guangdong high-end leisure tourism,(enterprise commissioned ,SYSU,14000-4225251)

10.Customized interior marketing and standardized management of service enterprise，(SYSU,14000-4225252)

11.Attributes and management of service，(SYSU,14000-7121255)

12.Optimization study on tourism management undergraduate teaching system,(Researches on teaching reform of SYSU, SYSU, 14000- 1163129)

13.Construction of teamwork and case studies,(enterprise commissioned, SYSU,14100－4225073)

14.Performance evaluation of ZHONGLIANXIN Corporation,(enterprise commissioned SYSU,14100－7121266)

15.Associate editor of International Journal of Contemporary Hospitality

16.Doctoral Advising for DBA program of Grenoble Ecole de Management and Business School of Sun Yat-sen University

17.Researcher of State Key Laboratory of Resources and Environmental Information System, Institute of Geographic Science and Natural Resources Research

20.Academic adviser of Tourism Research Center of South China University of Technology

21.Certified expert of Green 21 International Standards of Global Ecotourism

22.Editor of book, The Chinese Tourism Industry

23.Executive director of the Guangdong Provincial Tourism Association

24.Member of Guangdong Provincial Tourism Bureau Experts

Keynote/Guest Speeches (partial list)

l  Liu Jingyan, Huang Danyu, Liang Zhuida. Measuring the Impact of Eco-service Quality on Tourists’ Experience and Behavior Intention: A Study of Dinghu Mountain Natural Reserve. The Fifth International Symposium on Green, Sustainable Hospitality and Tourism Management, Guangzhou, 25-27 June, 2011.

l  Liu Jingyan, Chen Gezhi, Chen Rongqing. Study of Willingness to Pay for Nature Reserve , Based On Contingent Valuation Method: A Case of Dinghu Mountain Nature Reserve in China. The 9th APacCHRIE Conference, Hongkong, 23-25 June, 2011.

l  Liu Jingyan, Qu Hailin, Huang Danyu, Sun Nan, Zhao Xinyuan. A study of the Impact of Tourism Economic and Non-Economic Benefits on Residents’ Pro-Environmental Behaviors in Community-Based Ecotourism. 2011 International CHRIE Conference, Denver, Colorado USA, 27-30 July, 2011.

l  Liu Jingyan, Chen Gezhi. Tourism value chain governance mechanism research: systematic review.  The 7th China Tourism Forum, 23-25 October, 2011.

The others:

2010.04  Development of tourism education in China forum, held by Teaching Steering Committee of Business Administration of Ministry of Education, Zhengzhou

2009.07  International Forum on Tourism Education, Shanghai (keynote speaker)

2008.06  International Association of Chinese Management Research (IACMR)

2008.05  hosted, Second International forum on Chinese Hotel Brand Development

2007.03     Fourth china's wealth forum of exhibition and event tourism(panel speaker)

2006.08     International forum of tourism education and tourism management, Singapore(keynote speaker)

2004.11     Business forum for Hong Kong-Guangdong-Europe economic and trade cooperation, UK

2004.10     First certification course of Green 21 International Standards of Global Ecotourism, China

2003.12     Guangdong first seminar of ecotourism(keynote speaker)

2002.05     First international forum of ecotourism, Canada(panel speaker)

2001.03      Environmental and ecological conservation seminar, Australia(keynote speaker)

TEACHING (SINCE 2006)

Travel Agent Management (undergraduate-2006)

Ecotourism management (undergraduate-2006)

Travel operator management (undergraduate-2010)

Research on the Ecosystem Service Value (doctoral-2010)

Leadership and Team Building (MBA/MPM-2010)

Innovative Team Building and Leadership (MBA -2010)

MICE Management (MPM -2010)

Performance Management (graduate-2008 )

UNIVERSITY SERVICE (SINCE 2006) 

2006-present  Director of Department of Tourism and Hotel Management, Business School, SYSU
2000-present  Vice Director of Hospitality management research center, SYSU

Doctoral Advising & Dissertation Committee (since 2006)
Sun Yat-sen University

Adviser:  SUN Nan (current student)
CHEN Ge-zhi (current student)
HUANG Dan-yu(current student)
Ngunyi Robertson Ndegwa (current student)
Committee member:   WANG Ning (now faculty at SYSU)
XIE Li-shan (now faculty at SYSU)

External committee member for doctoral students at the following schools:
Haiyan Song(now faculty at The Hong Kong Polytechnic University)
Hailin Qu(now faculty at Oklahoma State University)
Liping Cai (now faculty at Purdue University)
Rich Ghiselli (now faculty at Purdue University)