Dr Yin is a full professor of management at the School of Business at Sun Yat-sen University, China. Before she joined Sun Yat-sen University, she worked as an assistant professor in the University of International Business and Economics and an associate professor in Xi’an Jiaotong-Liverpool University. She holds a PhD from Nankai University, did her postdoctoral research in Harvard Business School, was a visiting research fellow in the Ivey Business School of Western University, an honorary professor in the University of Liverpool, UK and currently serves as a visiting professor of management at the School of Management at University of Bath, UK and an external research fellow in the Kiel University, Germany. She is also a fellow of Higher Education Academy (HEA) in the UK. She currently serves as an associate editor of the international journal Business Ethics: the Environment and Responsibility and is an editorial member of Business and Society, Management and Organization Review and Quarterly Journal of Management. She has published four teaching cases on CSR in China in the Harvard Business Publishing database.

Dr Yin has published over 30 articles in journals such as Journal of World Business, Journal of Business Ethics, Long Range Planning and Business & Society and is currently interested in CSR in the globalization context, sustainability implications of the sharing economy, and social innovation and entrepreneurship, especially through an institutional theory perspective. Dr Yin also has rich research and consulting experience through working for companies and organizations such as Syntao (a leading CSR consultancy in China), AccountAbility (UK) and the Centre of International Business Ethics in the past years. She has also advised the local Chinese governments on the responsible competitiveness of local industrial clusters and businesses. She used to serve as a member of the American Chamber Shanghai Business Council for Sustainability and Responsibility, and now is an expert in the CSR Think Tank affiliated with Southern Weekend, dedicated to actively contributing to the public-private collaboration on sustainability and CSR.

List of representative publications (in English; * corresponding author):

1. Yin, J., Li, J., & Ma, J. (2024). The Effects of CEO Awards on Corporate Social Responsibility Focus. Journal of Business Ethics, 1-20.
2. Yin, J., Zhao, J. and Du, Y. (2024), "Institutional configurations and social entrepreneurship: a country-based comparison using fuzzy-set qualitative comparative analysis", International Journal of Entrepreneurial Behavior & Research.  
3. Yin, J., Cao, C., Jia, F., & Zhao, J. (2023). Near and dear How the politicians home bias influences corporate philanthropy in China. Business Ethics, the Environment & Responsibility.
4. Qian, L., Yin, J.*, Huang, Y., & Liang, Y. (2023). The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services. Technological Forecasting and Social Change, 188, 122267.
5. Dai, W., Yin, J.*, Liao, M., & Arndt, F. (2023). Corporate philanthropy, political connections, and external corporate venturing: Evidence from a transitional economy. Asia Pacific Journal of Management, 1-35.
6. Duan, J.,  Yin, J.*, Xu, Y. (2022). Distance Makes the Heart Grow Fonder: A Construal-level Perspective on Entrepreneurial Opportunity Evaluation. Journal of Vocational Behavior.
7. Xue, S., Zhang, L., Chen, H., & Yin, J. (2022). Does environmental underperformance duration affect firms' green innovation? Evidence from China. Business Ethics, the Environment & Responsibility.
8. Vollero, A., Yin, J.*, & Siano, A. (2022). Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America. Public Relations Review, 48(1), 102142.
9. Li, J., Yin, J.*, Shi, W., & Yi, X. (2022). Keeping up with the Joneses: Role of CSR Awards in Incentivizing Non-Winners’ CSR. Business & Society.
10. Yin, J.* & Jamali, D. (2021). Collide or Collaborate: The Interplay of Competing Logics and Institutional Work in Cross-Sector Social Partnership. Journal of Business Ethics.
11. Hoffman, N., Yin, J.*, & Hoffman, S. (2020). Chain of Blame: A Multi-Country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains. Management International Review.
12. Liu, Y. & Yin, J.* (2020). Stakeholder Relationships and Organizational Resilience. Management and Organization Review.
13. Yin, J. *.(2020). How Multinational Corporations and Nonprofits Collaborate for Sustainability: Assessing Social Partnerships from China. Sustainability Accounting, Management and Policy Journal.
14. Yin, J., Qian, L., & Shen, J. (2019). From value co-creation to value co-destruction? The case of dockless bike sharing in China. Transportation Research Part D: Transport and Environment. (ESI高被引论文)
15. Yin, J.*, & Chen, H. (2019). Dual-goal management in social enterprises: evidence from China. Management Decision, 57(6), 1362-1381.
16. Song, C., & Yin, J. * (2019). “The advancing of management”: Cross‐sector agents and rationalization of nonprofits in Eastern China. Nonprofit Management and Leadership.
17. Duan, J., Yin, J.*, Xu, Y., & Wu, D. (2019). Should I Stay or Should I Go? Job Demands’ Push and Entrepreneurial Resources’ Pull in Chinese Migrant Workers’ Return-home Entrepreneurial Intention. Entrepreneurship and Regional Development.
18. Yin, J., Qian, L., & Singhapakdi, A. (2018). Sharing sustainability: How values and ethics matter in consumers’ adoption of public bicycle-sharing scheme. Journal of Business Ethics, 149(2), 313-332.（ESI高被引论文）
19. Yin, J.*, & Quazi, A. (2018). Business ethics in the greater China region: Past, present, and future research. Journal of Business Ethics, 150(3), 815-835.
20. Kim, S., Prahbu, U., & Yin, J. (2018). The Effects of Corporate Social Responsibility on the Real and Accrual-Based Earnings Management: Evidence from China. Australian Accounting Review.
21. Jamali, D., Karam, C., Yin, J., & Soundararajan, V. (2017). CSR logics in developing countries: Translation, adaptation and stalled development. Journal of World Business, 52(3), 343-359.
22. Marquis, C., Yin, J., and Yang, D., (2017). State-mediated globalization processes and the adoption of corporate social responsibility reporting in China. Management and Organization Review, 13 (1), 167-191.
23. Yin, J.* (2017). Institutional drivers for corporate social responsibility in an emerging economy: A mixed-method study of Chinese business executives. Business & Society, 56(5), 672-704.
24. Qian, L., & Yin, J. *(2017). Linking Chinese cultural values and the adoption of electric vehicles: The mediating role of ethical evaluation. Transportation Research Part D: Transport and Environment, 56, 175-188. (equal contribution)
25. Yin, J.*, & Jamali, D. (2016). Strategic corporate social responsibility of multinational companies subsidiaries in emerging markets: Evidence from China. Long Range Planning, 49(5), 541-558.
26. Yin, J., Singhapakdi A, Du Y. (2016). Causes and moderators of corporate social responsibility in China: The influence of personal values and institutional logics. Asian Business & Management, 15(3): 226-254.
27. Du, Y., Yin, J.*, & Zhang, Y. (2016). How innovativeness and institution affect ISO 9000 adoption and its effectiveness: evidence from small and medium enterprises in China. Total Quality Management & Business Excellence, 27(11-12), 1315-1331. (corresponding author)
28. Yin, J., Feng, J., & Wang, Y. （2015）. Social Media and Multinational Corporations' Corporate Social Responsibility in China: The Case of ConocoPhillips Oil Spill Incident. IEEE Transactions on Professional Communication, 58(2), 135-153.
29. Yin, J., Rothlin, S., Li, X., & Caccamo, M. (2013). Stakeholder Perspectives on Corporate Social Responsibility (CSR) of Multinational Companies in China. Journal of International Business Ethics, Vol.6, No.1-2, 56-71.
30. Yin, J., & Zhang, Y. (2012). Institutional dynamics and corporate social responsibility (CSR) in an emerging country context: Evidence from China. Journal of Business Ethics, 111(2), 301-316.